PhoHolic
PhoHolic is a popular resurant in Duluth, MN. They specialize in authentic Vietnamese cuisine, with a focus on pho noodle soups, rice platters, noodle salads, and Vietnamese sandwiches. The restaurant offers both dine-in and takeout options.
The rebrand of PhoHolic transforms the restaurant's identity into a bold, playful, and approachable concept that aligns with its focus on takeout and quick-service dining. Drawing inspiration from neon lights, 'thank you' take out bags and the resurtants previous logo. The design emphasizes a bold simple aesthetic through the use of bright red tones, clean typography, and dynamic patterns that are emblmatic of noodles. This rebrand enhances the customer experience by reflecting the energetic, dynamic and welcoming atmosphere of PhoHolic, ensuring the brand is memorable and visually engaging.
- BRANDING
- SOCIAL MEDIA
- PRINT DESIGN
- ICONOGRAPHY
- PACKAGING
