Company: Phoholic
PhoHolic is a popular Vietnamese restaurant in Duluth, MN.
I developed a conceptual rebrand for PhoHolic, exploring a bold and playful visual identity tailored to takeout and quick-service dining. The concept draws inspiration from traditional “thank you” takeout bags and the restaurant’s existing logo. I designed a simple, high-impact system using bright red tones, clean typography, and dynamic noodle-inspired patterns.
My Role at a Glance:
Branding + Social Media + Print Design + Packaging + Motion
This concept demonstrates how a refreshed visual identity could create a more memorable brand presence. The rebrand showcases my ability to build cohesive brand systems that strengthen recognition and enhance the customer experience.
