Company: Franconia
Franconia is an outdoor sculpture garden that fosters creativity and community.
I developed a conceptual wayfinding system for Franconia, an outdoor sculpture garden that blends nature and contemporary art. The goal was to reimagine visitor navigation in an abstract and interactive way. I designed a cohesive iconographic system that extended beyond a traditional map legend. I created patterns and visual cues that integrated with the sculptures and landscape to guide visitors throughout the garden.
My Role at a Glance:
Abstract Iconography + Wayfinding + Brand Design
This concept demonstrates how wayfinding can become an immersive experience, connecting visitors with art while enhancing engagement with the space. The system transforms navigation into a meaningful interaction, showcasing my ability to combine design, strategy, and spatial storytelling in a cohesive way.
