BuyDesign
BuyDesign is Netflix series that transforms living spaces on a tight budget by curating thrifted furniture and decor. The show emphasizes sustainable design, creative problem-solving, and the joy of upcycling to craft stylish, functional interiors. The first three epidsodes focus on minimalism, mediteranian and mid- century modern interior design styles. This project shows how branding can enhance storytelling, resonate with the target audiences, and promote the show’s unique value proposition.