Company: eyebobs
eyebobs is best known for bold readers, blue light, sunglassses and prescription eyewear.
As a graphic designer at eyebobs, I lead the development of core visual systems that define and evolve how the brand shows up across marketing channels. My focus is on translating brand vision into scalable, execution-ready frameworks that enable consistency while allowing for creative flexibility.
This work spans paid and organic marketing, email, print and digital touchpoints, where I partner closely with marketing, e-commerce, and external agencies to ensure creative aligns with both brand standards and business goals. I streamline production, and help execute efficiently while maintaining a cohesive, fun and witty brand presence.
Below is a selection of always-on production work.
My Role at a Glance:
Guideline Writing + Template Creation + Creative Direction + Productional Design
I design and execute for paid and organic social, mailers, in-store signage, and packaging, ensuring consistency across key customer touchpoints. I also support creative direction behind the scenes by sourcing for mood boards, as well as on set by providing direction for videography to align with brand vision.
Below is a selection of branding projects that helped evolve eyebobs’ visual identity and processes.
Project: Email Templates
I created a modular email design system.
The framework introduced structured grids, defined CTA hierarchy, and a mobile-first approach. The system also established reusable modules and design standards that streamline production process and the approval process while maintaining a cohesive brand experience across campaigns.
Project: Custom Iconography
I developed a custom iconography system.
The system established consistent visual rules and simplified forms to improve clarity and usability across applications. The icon set strengthens brand recognition while giving internal teams a flexible toolkit for future design needs.
