Company: Tweed Muesum of Arts
Annual Student Art Exhibition is dedicated to showcasing UMD's talented artists.
I collaborated closely with the Tweed Museum of Art staff as part of a student design team to develop the brand identity for the Annual Student Exhibition at UMD. I contributed to the creation of an exhibition system spanning wayfinding, signage, animation, social media, and merchandise, while helping guide collaboration across disciplines to ensure visual direction.
My Role at a Glance:
Brand Identity + Wayfinding + Motion + Client Presentation
The exhibition branding created a memorable experience that drew in non-participating students while celebrating the work of contributing artists. I was selected as the teams spokesperson, presenting our design to the client and guiding the university chancellor through the exhibition. This project highlights my ability to pair creative strategy with collaboration and leadership to deliver a multi-touchpoint brand experience.
